Balkan Explore
travel · paid + organic
A tour operator working from a near-dormant account needed booking conversations, not vanity reach. We built a paid + organic engine — high-CTR video across Facebook and Instagram, plus messaging ads that turn views into chats. From a standing start it reached 374K people, racked up 1.4M views (45% of them organic) and started ~1,500 booking conversations on ~$1.1K of ad spend — an estimated ~51× return.